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Published Thursday, May 01, 2003

Nike “Instant Go: Rootz” Collaborating with graffiti artists Skwerm, Sasuke, and Frek, Motion Theory creates a graf head's vision of heaven for this Asian campaign for Nike's Presto line. As a frenetic 3D canvas, the city hyperventilates spraypaint fumes. Bubbly robots battle it out in the streets while thick-lined fish follow trains through tunnels. The artists used clear sheets of Plexiglas as canvasses, which were brought to life via Maya and After Effects. Agency: Wieden + Kennedy, Tokyo; Production: Motion Theory, Venice, Calif.; Directors: Mathew Cullen, Eric Cruz; DP: Roman Jakobi; Executive ...

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