Seeking HD Spots

Published Saturday, March 01, 2003

High-Def Moves Slowly Into Commercials Image courtesy Leo Ticheli, Tombras Group. When the comedian known as Carrot Top phones home to promote AT&T, he's also demonstrating that high-definition acquisition is viable for major commercial campaigns. Regardless of your feelings about Carrot Top, the series of national “Call AT&T” spots, directed by Billy Jayne of Space Program, Universal City, Calif., is one of the highest-profile national campaigns shot with Sony's 24p HD. Yet thus far, HD has hardly taken over the world of commercial ...

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