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The Fallacy of Contrast

High contrast ratios don’t make the display—grayscales do. Grayscale more accurately reflects a display product’s ability to present lifelike images than contrast ratio. We love numbers. The bigger, the better. From horsepower to megabytes, from square feet to miles per hour, we use all kinds of numbers to convey the superiority of one product or system over another. Sometimes those numbers are based on facts and measured performance. Sometimes they are based on marketing hype. It should be no surprise that the electronic display industries are subject to ...

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