HD Focus

Published Tuesday, December 28, 2004

Commercial HD By Michael Goldman High-definition acquisition’s infiltration into the world of commercial production has been notoriously uneven, based almost totally on budget considerations. On the high end of the spectrum, for national and major regional spots, clients, ad agencies, and production companies are slowly growing more comfortable with HD as an alternative to Betacam SP or digital Betacam and 16mm film, and occasionally, even for 35mm film. In the middle-budget area, HD is making significant strides. Director/DP Leo Ticheli, of Leo Ticheli Productions, Birmingham, Ala., for instance, shoots almost exclusively HD for regional commercial work ...

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