Digital Signage Roundtable

Published Thursday, June 21, 2007

Like cell phones, digital signage has taken a routine concept that's been around for ages and essentially put it on steroids. But digital signage is more than a neat technological parlor trick. With many conventional advertising venues — including billboards, print, and broadcast television — losing ground against the Internet, digital signage is quickly becoming a hybrid tool that has created a rapidly expanding niche of its own — a fixed signpost with a dynamically changeable and projectable message. Although digital signage is found everywhere — from airports to houses of worship — the retail ...

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