Beyond Eyeballs: Integrating Broadcast and the Web

Published Tuesday, August 01, 2000

For decades, television has stood as the Goliath of American mass media, with household penetration at nearly 100 percent. In the last few years, the Internet has taken off with astonishing rapidity. However, with home broadband penetration currently only around five percent, most Internet users are not experiencing anything close to a TV-like presentation. In fact, the two media are so different that the notion of direct competition between them doesn't begin to explain what's going on. But as broadband proliferates, the lines between television and the Internet will become more blurred, and the opportunities for synergy will ...

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