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Board Sounds

In sound designer Marshall Grupp's experience, few:30 commercials depend as heavily on Foley effects as a new Adidas spot dubbed “Improvisation.” The commercial features Detroit Pistons' basketball star Chauncey Billups doing battle with a wooden basketball court that literally comes alive and attempts to stop him from getting to the basket. Individual boards on the court become animated in living CG, courtesy of Digital Domain, but agency TBWA/Chiat/Day, San Francisco, had specific requirements about the sounds those boards should make as they crack, curl up, and go after Billups.

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