Nickelodeon's Ride

Published Tuesday, July 01, 2003

Ad buyers at Manhattan's Roseland Ballroom for Nickelodeon's Upfront, the preview of its upcoming lineup in programming, were treated to a show befitting the children's programming network. Water cannons, fans, steam shooting from the ceiling, and green slime confetti were only a part of the show that also included video and projected images designed to reproduce the experience of a theme-park ride film. AV Concepts (Tempe, Ariz.) created “The Ride” using an ultra-wide projection screen (70'×17') with a 4:1 aspect ratio (1920×480 pixels). Vista Systems' (Phoenix, Ariz.) Montage system simplified productions and blended a ...

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