Practical Motion

Published Friday, August 01, 2003

A two-minute Honda Accord spot called “Cog” has been making waves on both sides of the Atlantic even though it's never been broadcast on American television, and only a few times in the U.K., Sweden, and Australia. The chain starts with one cog bumping another, which soon causes the exhaust system to rotate. Filming was split into two 60-second halves since the contraption ran too long for one wall of the Paris studio. Conceived by London-based agency Wieden & Kennedy, “Cog” was directed ...

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