Running With The Squirrels

Published Thursday, March 01, 2001

During the past two Super Bowl broadcasts, television commercials for the data processing company EDS have taken humorous twists. Last year's spot featured cowboys engaged in the ludicrous job of herding cats, and this year, ad agency Fallon McElligot/Minneapolis came up with an ironic twist on Spain's “running with the bulls” event. The resulting :60 shows a crowd of grown men running through winding cobblestone streets with a pack of squirrels in hot pursuit. For last year's spot, Venice, California-based Sight Effects primarily used real felines to generate the “cat herd.” This year, the studio quickly discerned that ...

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