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Times Square Spectaculars

Web Expanded Related links and photo gallery For the last century, Times Square has been home to an innovative array of oversized electric billboards. The confluence of streets in the area creates a high density of acute angles and building frontage. Since before World War I, companies discovered that this frontage could serve as a gallery for large, electric advertisements for national brands. Called “spectaculars,” the signs have been composed of neon tubes, grids of incandescent lightbulbs, and light-emitting diodes (LED). In the last decade, LED technology has made an increasingly viable ...

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