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Adobe Arrives at DVD

How will Adobe’s Encore affect the future of DVD authoring? Adobe is poised to enter the DVD authoring industry with Encore. When Apple steamed into DVD authoring two years ago with DVD Studio Pro and the capable yet consumer-oriented iDVD, it immediately expanded DVD creation to a new rush of media pioneers and quickly gave increased legitimacy to delivery on DVD. Existing DVD companies, like Sonic, benefited from the increased national exposure, as did ventures into DVD from video editing companies, such as ...

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